New Website Launch
From Zero to Wow
Website Strategy | Demand Generation | Branding & Messaging | Marketing Leadership
CASE STUDY
Website Relaunch Drives Lead Generation
Challenge
The company’s website was a liability. Its dated design, stale content, and poor user experience meant the site generated zero inbound leads and actively undermined brand credibility with clients, partners, and prospects. There was no messaging framework to guide content or communications, making every sales conversation more difficult.
My Role
I led the full initiative from strategy through launch—coordinating executives, sales, operations, and an external agency. My responsibilities spanned every phase:
- Developed the value proposition, ICPs, buyer personas, and messaging framework that grounded all content decisions
- Owned stakeholder management across a cross-functional team—running reviews, consolidating feedback, and keeping the project on schedule
- Served as the primary liaison between internal stakeholders and the agency, translating business priorities into actionable creative direction
- Led QA and final approvals before a successful, on-time launch
Impact
3+
DAILY LEADS
Up from zero inbound form submissions
250%
WEB TRAFFIC GROWTH
Easier navigation and improved site experience
On Time
ON-SCHEDULE DELIVERY
Launched fully on-brand with no delays