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New Marketing Infrastructure

From the Ground Up

Marketing Infrastructure | Branding & Messaging | Demand Generation | Revenue Enablement

CASE STUDY

Building Marketing Infrastructure to Drive Revenue Growth

From a minimal presence to a full-scale marketing engine supporting enterprise sales

Challenge

When I joined, the company had a hastily assembled website and limited sales materials—no cohesive brand, no defined messaging, and no marketing infrastructure to support a complex, relationship-driven sales cycle of 18 to 24 months. The business was growing through direct relationships with carriers and brokers, but lacked the tools, content, and programs to scale those efforts or build credibility at the enterprise level.

My Role

I built the marketing function from the ground up—strategy, infrastructure, and execution—working with both in-house teams and external consultants throughout.

  • Partnered with consultants and internal stakeholders to define the value proposition, positioning, buyer personas, and messaging framework
  • Redesigned all brand and sales materials, including flyers, presentations, and leave-behinds aligned to the new positioning
  • Led a full website redesign to create a credible, on-brand digital presence
  • Built and managed email marketing programs to nurture prospects through a long sales cycle
  • Produced videos and interactive demos to support engagement at key decision-making stages
  • Planned and executed trade show presence and in-person meeting strategies
  • Developed co-marketing programs to deepen relationships with carriers and brokers and extend reach

Impact

Despite a lengthy enterprise sales cycle, the investments in brand, content, and channel marketing produced measurable results in 2025.

2

NEW ENTERPRISE CLIENTS

Large enterprise wins, plus additional smaller client growth

46%

REVENUE INCREASE

Expansion revenue with an existing enterprise client

20%

LINKEDIN GROWTH

Follower growth and increased organic engagement

  • Marketing infrastructure now scales with the business—supporting sales, partner engagement, and brand visibility across channels
  • Co-marketing programs strengthened relationships with carriers and brokers, creating new pathways for referral and expansion revenue
  • A consistent brand and messaging foundation supports every stage of the 18–24 month sales cycle